Searchbeest - Latest Comments

Re: Running Adwords Editor on Linux with Wine

Image Direct — Sun, 11 Mar 2012 22:13:58 -0000

Hey folks I struggled with the whole command line thing so I downloaded the latest version of Wine via my Ubuntu Software Centre facility. ( as at March 2012) Still couldnt get the msi file of Google Adwords Editor to come up on screen as the default Wine dialogue box only looks for *exe, and .so files. BUT if you go to the 'Uninstall Wine Software' option there is an 'Install' button there and hey presto that dialogue box looks for 'installation programs' of any sort including the .msi file.
Awesome!!! I am converting to Linux away from Windows and this was one of the last hurdles.

Re: Growth of Internet Ads (and Demise of Press) since 2000

Sean Enhance — Thu, 23 Feb 2012 06:41:32 -0000

That really comes as no surprise, we can see how the trends are going out there and we can see that the Internet has taken over the world.

Re: Running Adwords Editor on Linux with Wine

Lescouflair — Tue, 11 Oct 2011 13:58:33 -0000

This did not work for me at all
I get the error message 'File Not Found'
Error
'There is no Windows Program configured to Open This type of File'

Re: Automated Bid Management: The Debate Continues…

Anna — Tue, 26 Apr 2011 03:19:31 -0000

I just sent this post to a bunch of my friends as I agree with most of what you’re saying here and the way you’ve presented it is awesome.

_____________________
Tender Services

Re: Google Think Quarterly print edition

Xiu — Thu, 31 Mar 2011 17:45:41 -0000

How can i get a copy??

Re: Google Think Quarterly print edition

Jonathan Beeston — Thu, 31 Mar 2011 04:35:15 -0000

I think they're trying to compete with every other company on Earth...

Re: Google Think Quarterly print edition

Richard Gregory — Wed, 30 Mar 2011 16:50:38 -0000

Reckon they're trying to compete with WIRED?

Re: I-level: The Good, The Bad and The Ugly

searchbeest — Fri, 14 May 2010 07:48:07 -0000

I'm not saying ECI are blameless, clearly their actions triggered this whole thing in the first place. But private equity groups invest money on extremely one-sided terms and they make no secret of this, as Bob Willott says. That this outcome was a possibility must have been clearly understood at the time of the investment.

Re: I-level: The Good, The Bad and The Ugly

Martin Kelly — Fri, 14 May 2010 04:42:35 -0000

Hi Jon,

Whilst I think you are factually right about the turn of events, I really can't agree with you that ECI are a blameless entity in this. Just because by the letter of their contract they were allowed to act in this manner, it does not make it any less disgraceful to put 100 people out of work and not pay media owners when I-Level was a healthy company. The insightful Mr Willott has blogged once again that if I-Level were a PLC as opposed to a private company, this would actually be illegal.

Re: I-level: The Good, The Bad and The Ugly

searchbeest — Wed, 12 May 2010 07:45:01 -0000

Hello Charlie! Long time no see, hope you're well. I knew that sentence would provoke a reaction from someone. No doubt that the agency networks have come on leaps and bounds in the last few years, but I do believe cost is a big driver in those pitch decisions.

Re: I-level: The Good, The Bad and The Ugly

charlie McGee — Wed, 12 May 2010 07:03:42 -0000

"For all the talk of integration you might hear, the reason most clients go with a large agency network is to save money on fees." <---- perhaps that used to be the case, or is part of the reason, but ALL big agencies have upped their games causing many specialists to loose the specialism they once owned.

Re: Yawho Are You?

Kviklån — Sat, 06 Mar 2010 17:39:57 -0000

Interesting. did not realize that my search results was a combination of several smaller search engines.

Re: Running Adwords Editor on Linux with Wine

flaviobecker — Thu, 04 Mar 2010 13:02:36 -0000

GREAT !!! just in time! Thanks!!!!

Re: Yawho Are You?

aaronwallseo — Tue, 09 Feb 2010 07:27:52 -0000

Once Yahoo! adopts Bing's platform I don't think it will give them much clout for negotiation. How will they be able to pay a higher revenue share for distribution than Microsoft can? The reason that Yahoo!'s core search revenues were so brutalized was the terrible set of features which forced you to buy fraudulent traffic if you wanted Yahoo! Search traffic. If Yahoo! would have been less lenient with partners (and/or made better traffic filtering options) there is a good chance they would have made far more from search and been less willing to sell it off. IMHO anyhow.

Yes Yahoo! allows domain filtering...but sometimes feed from domain x appears on domain y and even if you filter domain x you still get stuck buying that traffic. Worse yet, as it goes through the domain x redirect you can't even sell all the domains y and z that are carrying the sub-syndication to block them.

Love the above graphs BTW :) They really highlight how and why Yahoo! has sunk so bad.

Re: Running Adwords Editor on Linux with Wine

Woodmann — Sat, 26 Dec 2009 01:34:44 -0000

Thank you that worked for me :)

Re: Running Adwords Editor on Linux with Wine

StephenW — Tue, 15 Dec 2009 13:39:11 -0000

I have Ubuntu 9.04 with Wine 1.0.1
I installed Google Adwords Editor7.6.1 and got Visual C++ Runtime Error R6034
I used Winetricks to install vcrun2005 and now Adwords Editor runs well. (vrun2008 did not work).

Re: Bidding on Competitors’ Brands 2

jan — Fri, 13 Nov 2009 08:51:45 -0000

How i the situation in GB today? Are you still choking on your tea when you are putting your brand in google? would be interesting to know. have a good weekend....!
j

Re: Bidding on Competitors’ Brands 2

jan — Fri, 13 Nov 2009 08:50:21 -0000

How i the situation in GB today? Are you still choking on your tea when you are putting your brand in google? would be interesting to know. have a good weekend....!

Re: Automated Bid Management: The Debate Continues…

searchbeest — Tue, 14 Jul 2009 14:37:41 -0000

@George: Thanks for dropping by.

@Dennis: You've read something into the article that I didn't, but I take your point nevertheless. I'm not sure how you can regulate sales people, but educating the buyers is certainly a good thing. We participate in the UK with organisations such as the IAB and e-consultancy to try to do that. No software is completely automating paid search; as I said in the post it's the blend of technology and people that produces the results. But to dismiss technology out of hand is short-sighted.

@David: I think tracking beyond a transaction on a web site is an important factor. Offline values such as lead quality (which can be easily quantified) are often a challenge for advertisers to supply, but it can be done and is being done. Equally, periods of missing or incorrect data can be excluded. Any technology will be hampered if you give it poor data.

Re: Automated Bid Management: The Debate Continues…

David - National SEM — Tue, 14 Jul 2009 02:42:29 -0000

I've always been on the side of the non-automated tool management. I don't believe that "tools can't do it better than people", otherwise we should all be farming.

The problem is that the current PPC Management tools can only look at a limited dataset at the same time, while an experienced human can use multiple data points to make inferences.

Bid management tools can't infer that the reason one ad does better than the other is because the ad copy doesn't match that keyword... It can just lower the bids on the keyword - not helpful.

Maybe the site was down for a period of time, gotta remove that data from the engine...

"XYZ leads are higher quality", not in your system, not gonna make a difference.

On the flip side though is the nightmare of (not) doing manual bid management for 10,000 keywords at a shot.

I've opted for using a tool that submits the bid change for review, this way, if I have something that I want to veto, I can, while still getting the information I need.

Hopefully, we will get to a point where bid management tools integrate better with analytics (can anyone say the analytics API?) and BI tools.

Will this start requiring a PHD to develop? Yeah, but I think we already need those... (Ohh, this coming from a college dropout).

Re: Automated Bid Management: The Debate Continues…

Dennis Yu — Mon, 13 Jul 2009 17:58:53 -0000

Jonathan,

I would think Nick's post meant to talk more about the hype that PPC software companies/agencies place on the "magic" bid management, as opposed to greater ROI possible from landing page testing, ad copy, and ad group management. I've been on several panels where the black box was foisted unceremoniously on attendees-- who are there to learn, not hear vendor pitches about why rules-based bidding doesn't work or why their company is the solution.

As industry practitioners, we should have a code of ethics (perhaps SEMPO will eventually enforce), that eliminates the chest-pounding, letting clients know PPC success requires both smart tool and smart people. As efficient as EF might be-- we have used the express product (albeit streamlined)-- the test was a failure because of misrepresentation of the capabilities by an overeager salesperson. That is what causes problems, not the software.

Were PPC truly that automatable, you wouldn't see headcount in agencies grow in direct proportion to client bases. Yet, the allure of proprietary software is a great weapon for sales. That is what I read from Nick's post.

Re: Automated Bid Management: The Debate Continues…

George Michie — Sun, 12 Jul 2009 10:03:31 -0000

Thanks for your kind words, Jonathan.

I contemplated responding to Nic's post directly and tackling the inaccuracies point by point, but then decided: "why bother?"

Hopefully the rest of the series will be worth reading, and I hope you'll join the dialog.

George

Re: Back in June

Andreas — Wed, 27 May 2009 13:02:45 -0000

Well perhaps you really missed a lot of things to say while you were out. Its a good news if you will be back in June an I am looking forward to it. By the way I like the video.

Re: SEO Ad in the Metro

Amy — Tue, 31 Mar 2009 17:25:03 -0000

Nice! I can't imagine anyone really hires an SEO that way. I mean, can they really? You have to at least know what SEO means to hire one.

Re: Running Adwords Editor on Linux with Wine

Danny Watson — Sun, 22 Mar 2009 21:54:16 -0000

Perfect. I just got it working thanks to your instructions.

The latest version that is shown to work on the Wine site is 6.5. This is version 7 and still seems to work well.

Thanks